Rental IQ helps you estimate whether a new piece of gear will pay for itself. Enter the purchase price, expected rate, and utilization, and see the projected break-even timeline.
A new camera body costs $4,000. You think you can rent it for $250 a day. But how many days per month will it actually book? And after insurance, maintenance, and platform fees, how long until it pays for itself?
Most equipment owners answer these questions with rough guesses. Some never run the numbers at all. The result is gear that sits idle, purchases that take years to recoup, or missed opportunities on items that would have earned well.
Rental IQ gives you a calculator that models the full picture before you spend the money.
Input the purchase price, the daily rate you expect to charge, and how many days a month you think it will be out.
Rentals booked through a platform take a cut, 15% by default. Adjust it to match what you actually pay, or set it to zero for direct bookings.
Rental IQ works out how many months until the gear pays for itself. A 60-month chart shows cumulative earnings against the purchase price, assuming bookings taper off as the gear ages.
Generic calculators do not account for booking frequency or the cut a platform takes. This one was built for equipment rental owners.
The platform fee comes out of every booking before the math runs, so the break-even month reflects what you keep, not gross rental income.
Projections assume bookings decline year over year rather than holding flat forever, so the timeline is not artificially optimistic.
Run the numbers before committing. Try a few daily rates and booking levels to see what it would take for the purchase to make sense.
Before dropping $3,000 on a new lens, run the calculator to see if rental demand at your expected rate will actually cover the cost within a reasonable timeframe.
When evaluating multiple potential purchases, the calculator lets you compare projected returns side by side and prioritize the gear that will earn back fastest.
For rental houses making capital expenditure decisions, the calculator provides the data you need to justify purchases and forecast inventory returns.
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