What Rental IQ does for you
Combine Sharegrid and off-platform rentals in one view
When you grow past "Sharegrid only," your analytics fragment. Sharegrid knows about Sharegrid. Your email knows about the off-platform rentals you do direct to clients, crew, or repeat customers. Your spreadsheet knows about some of both, badly. Rental IQ imports Sharegrid history, lets you log off-platform rentals manually, and treats both as first-class data. Your per-item ROI reflects every dollar the gear earned, not just the dollars that came through one platform.
- Sharegrid CSV + email enrichment
- Manual logging for off-platform rentals (direct clients, crew, repeat customers)
- One view across all channels, per-item and in aggregate
- Renter profiles unified across sources
- Calendar sync to Google, Apple, or Outlook so you always know what's rented (Pro feature)
Identify the bottom 20% of your inventory
In every kit with 15+ items, there are 2-4 pieces that haven't earned their keep. They're usually items you bought for a specific job years ago, items that got superseded by something newer in your kit, or items that just never caught on with renters. The sort is brutal but useful: sort your inventory by ROI percent, look at the bottom four items, and ask if there's a reason to keep them.
- Per-item ROI as a percent of purchase price
- Utilization rate (how many days it's actually earning)
- Time-since-last-rental flag for idle items
- Category comparisons to spot the whole category that's underperforming
Attribute multi-item rentals cleanly
This is the problem that breaks most spreadsheets. When a production rents your FX6, two lenses, and a pair of lights for five days, how do you track what each piece earned? In Rental IQ, every item on a rental earns its own day rate for the days it was out. The rental total is the sum of the items, and per-item earnings add up cleanly across your entire history instead of getting stuck on the one item you happened to tag first.
Make the "buy, sell, hold" call with data
Once you can see every item's ROI percentage and time-to-payback clearly, capital allocation stops being gut feel. Items that have earned 140% of their purchase price get more investment (a second unit, an upgraded version). Items at 25% after two years get listed for sale. Items in the 60-90% range stay in rotation. Revenue forecasting (a Pro feature) uses your historical data to project what the next quarter or year looks like, so your "buy" decisions have a forward-looking number behind them, not just backward-looking ROI.
What changes once you have the data
Before: You think you're doing about $2,500/month across Sharegrid and off-platform. You have 18 items. You're considering a Ronin 4D because it feels like a growth move.
After: You can see your off-platform rentals add up to $900/mo, more than you realized. You also see three items (a Tilta Nucleus-M, an older Atomos Ninja, and a 50mm prime that got superseded by your zoom) haven't rented in eight months. You sell those three for $2,400. Combined with a month of savings, that's 60% of the Ronin 4D purchase price, now justified by an existing gap in your kit rather than by vibes.
That's the move: small steady portfolio decisions instead of swinging big on intuition.
Frequently asked questions
Can I track off-platform rentals (rentals outside Sharegrid)?
Yes. Off-platform rentals are a first-class feature. You can log direct-to-client rentals, repeat customers, kit fees on productions, any source outside Sharegrid. They appear alongside your Sharegrid imports in every analytics view.
How does multi-item rental attribution work?
Each item earns its own day rate times the number of days it was out. A 2-day rental of a camera at $200/day plus two lenses at $100/day each earns the camera $400 and each lens $200, for an $800 total. The rental total always equals the sum of the items, so per-item earnings add up cleanly across your entire history.
Can I export my data if I ever want to leave?
Yes. CSV export is available on the Business plan. Your rental history is your data.
How do I decide which items to sell?
Sort inventory by ROI percent and look at everything below 30%. Then cross-reference utilization (has it earned anything in the last 6 months?) and category (is this whole category weak, or just this item?). Items that are low-ROI, low-utilization, and in a weak category are the easy sells.
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