Blog
Rental insights and gear strategy
Practical guides on rental ROI, equipment portfolio decisions, and getting more from your Sharegrid business.
Best Rental Management Software for Film (2026)
The best equipment rental management software for filmmakers, rental houses, and production companies compared. Most are overbuilt. One is not.
Rental House Inventory: Buy, Keep, or Sell?
A data-driven framework for rental house buy, hold, and sell decisions based on utilization rates, payback progress, and depreciation curves.
Is Renting Your Camera Gear on Sharegrid Worth It in 2026?
A data-driven look at what rental gear actually earns on Sharegrid, using real ROI figures from a working portfolio.
Equipment Utilization Rate: Why It Matters Most
Revenue tells you what came in. Utilization rate tells you what sits idle. How to calculate it, what good looks like, and why it matters more than revenue.
When to Sell vs. Keep Renting Camera Gear
Sell or keep renting? Use depreciation curves, booking trends, and payback data to make the right call at the right time for every piece of gear.
Equipment Rental Profit Margins: What to Actually Expect
A realistic breakdown of profit margins in camera and production equipment rental. Gross versus net, what eats into your margins, and how to improve them.
How to Calculate ROI on Rental Equipment
Learn how to calculate return on investment for camera and production equipment rentals, with worked examples and the formulas that actually matter.
The Hidden Costs of Renting Out Camera Equipment
Platform fees are just the beginning. Insurance, maintenance, damage, downtime, and depreciation all eat into your rental profits. The full picture.
Camera and Lens Depreciation Rates Explained
How fast do cameras, lenses, and production equipment lose value? Real depreciation data by category to help you plan purchases, rentals, and sales.
What Is Equipment Utilization Rate?
Utilization rate is the percentage of available days your gear is booked. How to calculate it, benchmarks to target, and why it drives smarter decisions.
What Is Rental ROI? How to Calculate It
Rental ROI tells you whether your gear is paying for itself. The formula, a real example, how depreciation factors in, and what good ROI looks like.
Stay in the loop
Get notified when we publish new articles and ship new features.
Ready to track your rental business?
Free during beta. No credit card required. Import your data and start seeing results in minutes.